Advertising is changing in 2021. Find out, how to transform new trends into opportunities! 💫

Let‘s not fool ourselves: The decline of traditional media already started before the pandemic. However, Covid has accelerated this development and still keeps firm grip on the advertising sector.

Advertisers will therefore look for new ways to gain new customers. If they haven‘t already invested in digital marketing, they will certainly do now.

On the other hand, not every advertiser is keen on working with Facebook or Google to promote their companies‘ services and products. Tech Giants are criticized due to many different reasons. Advertisers will shift their attention towards other possibilities.

Publishers should seize this opportunity and offer their B2B clients an uncomplicated way to market their services.

Self-Service platforms can help to combine the comfort of working independently as your customers would do with big digital marketing companies with the possibility of not being dependant on them and instead investing in other channels that rather suit their needs.

Go with the flow! 🌊

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