B2B Self-Service β the secret to more customers! π₯π€
B2B Self-Service β the secret to more customers! π₯π€
We all know how annoying it can be when a salesperson calls you β your reaction will almost never be positive.
This is where the digital self-service strategy could make the difference β just follow these 3 steps:
π Attract β are you doing enough to get noticed? Think about educational content as well as thought leadership
π Engage β what does the buyer look for? Lay out the cost, experience post-sale and be honest
π Delight β never ever forget the importance of customer satisfaction! Having more satisfied customers means more success
If you want a positive user experience by users being able to do their own research and buy products at their own pace through self-service, this is the way to go.
You want to always be one step ahead of the competition? πͺ
The more buyers you can get digitally, the more you will get ahead.
As long as youβre focusing on the improvement of the buyerβs digital journey on your website as well as building trust, you will be good to go. π π
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