How to Add Value to your Self-Service Platform ☺️

In case you want to add value for your customer to the digital encounter with your self-service platform, instead of only emphasizing the functions, you can use some other strategies as well.

👀Know your USP - To attract advertisers, you should always have the one thing in mind that differentiates you from the rest. Your self-service platform should reflect that so advertisers don’t just use an anonymous platform, but know what is the benefit of buying advertising space on YOUR website.

👍Be positive – Make sure an advertiser enjoys a positive experience while using your self-service platform. Try to make it as simple as you can so your customer can try to focus on marketing instead of having to think about a complicated interface. Moreover, in case something goes wrong during the booking process, you should also provide customer service, either by a real person the advertiser can call or a live chat.

🗣Market your self-service platform – Make it easy to find for your customer and tell them how easy it is to use. And don’t forget your existing customers.

So make sure not to forget about CX!

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