Self-service platforms are everywhere – and we use them almost daily.

From shopping (amazon) to hiring (linkedIn) to handling our taxes.

Self-service platforms eliminate the need of human interaction, making those platforms extremely efficient and typically low-cost to use.

Take advertising, for example.

Self-service platforms for ads (publishers) have lowered the barrier for smaller businesses to get started – without big budgets and without the need for agencies to manage their ad campaigns.

Let’s look at what’s happening right now!

▶ Traditionally, publishers would build an ad structure around key salespersons that sell ad services to their clients

▶ Now, it is much more profitable to make the ads platform as easy to use as possible

▶ As a result, publishers can lower the cost of ads even more (which also benefits their customers)

▶ Not only managing ads, but also ad planning, invoicing and reports and analytics can be automated and handled via self-service

It’s amazing to see how self-service is changing an entire industry!