What makes a successful self-service advertising platform?

The self-service advertisement market is constantly growing and promises to be very profitable. But there are some key points to consider when offering a self-service platform.

If the platform should reach its full potential, it is crucial to have…

💥 a great go-to-market-strategy.

Do not expect your customers to automatically discover your service and start using it. Even advertising platforms need to… well, advertise!

💥 a stellar reporting.

What many users love most about self-service platforms is the ability to look up performance data in real-time to keep track of their progress.

💥 a strong connection to your customer.

An inherent element of self-service platforms is that your customers use them a lot. Having a great customer experience is key – and to develop one, you need to have a good customer feedback system in place. What do you want? What don’t they understand? Where do they drop off?

There are always ways to take your ad business to the next level 📈