Basheer lives in Singapore and is responsible for the publisher side products in South-East-Asia at TMSe.

Basheer graduated from the University of Leicester, UK and has more than 15 years of regional experience with a sales track record in broadcast media, publisher development, sponsorships sales, social media, offline and online media sales.

In 2005, he was one of the merit recipients of Shell Live Wire Young Business Start-up Award endorsed by the Ministry of Trade and Industry of Singapore, Shell Group of Companies, Institute of technical Education Alumni Association (ITEAA) and Singapore Press Holdings. He was also inducted into Action Community for Entrepreneurship (ACE) by Singapore Institute of Technical Association in January 2006.

Between 2016 - 2018, Basheer was a business consultant to the growth and development of Popular Chips, a proprietary influencer marketing platform founded by Gimucco Pte Ltd in Singapore by opening doors to major brands, media agencies and prospective clients in South East Asia thus creating an opportunity for Mediacorp to invest in Popular Chips.

He is an expert in business development which he proved by leading media sales for companies like Monster.com, AOL, Streamlyn, Uzonemedia, Singapore Press Holdings Limited, Vdopia Inc. and Mediacorp