The Viennese marketing agency, media4more, is pioneering the use of the new interactive video program, Clipflip in Austria. The advantages are obvious, explains CEO Peter Rosenkranz: “If consumers are able to get involved virtually, direct an action or even become part of it, this leads to higher click rates and increased distribution of the video. “ Due to the increased retention time, interactive videos are just as suitable for digital advertisements and in the sales area as they are for tutorials, training or explanatory videos.